In an effort to promote the launch of its new React Infinity Run shoe, I worked alongside Nike to produce a series of neighborhood run events across Los Angeles. In addition to refreshments and giveaways, these runs offered shoe trials of the new launch for runners to test out before purchasing. A post-run recovery equipment station was set up for runners to experience high end recovery products, and a sign up custom fabrication was created to encourage attendees to sign up for an upcoming Nike-sponsored half marathon event.